Getting Level With Bevel
Updated: Jun 19
While Bevel frames may not be the most well-known, or the most easily recognizable - they are one of the most well made and versatile frame lines out there. A solid, quality feel without being too heavy. Beautiful colors. Impeccable designs. Comfortable fit.
When founders Richard Mewha and Rick Nelson founded the company in 1999, their goal wasn’t to create the coolest, or hottest, or even the most recognizable frame line… But, rather, they were/are committed to creating and maintaining a classic but minimalist look.
They use high-quality materials. One of which is an acetate produced in Japan that is less prone to distortion. The frame is hand polished, creating a rich luster. Silhouettes are nuanced to suit facial shapes, and frames are designed to fit properly and maintain their form. Unlike most of the industry, bevel uses a color range that is carefully chosen to flatter a vast amount of skin tones.
While performing a function by correcting vision, glasses should make a person look good to others and feel better about themselves. That is fundamental at Bevel, and why colors are carefully crafted to flatter skin tones. They are constantly seeking innovation so glasses not only look on point - but fit and perform flawlessly.
They have truly succeeded. Just look at these most aesthetically pleasing frame specimens:
Rick and Richard started out as colleagues, in the 1990s, at the Optical Shop of Aspen. They started to seek one another out for optical advice - using each other as sounding boards. Their professional friendship seemed unlikely, as, on the surface, they appeared to have little in common. Richard, with the easy demeanor of the international traveler, is English, loves living in New York City, and enjoys independent music and film and classic literature. Rick, meanwhile, is a clean-cut all-American, born, raised, and still residing in suburban Kansas City, having learned the fundamentals of the eyewear business working behind the counter of his father’s optical shop. The two recognized their differences would be a strength in establishing a business together. While Richard focuses on design, keeping up with the cultural zeitgeist, esthetic trends, and opportunities for international growth, Rick ensures that all other facets of the business are running smoothly.
Through it all, they strive to meet their ultimate goal: to help people feel good about themselves by making them look great.
They’re committed to making eyewear an essential to personal style, as well as self-esteem.
Cool Facts: Bevel was the first to introduce BetaPlast - a beta-titanium core with an acetate overlay. In 2010, they managed to improve on that design by using a milled titanium, combined with acetate, to make a more robust, but equally striking design.
Have a petite facial bone structure? No problem! Bevel has designed quite a few frames with petite bone structures in mind. They understand that, in eyewear, it’s not always going to be “one size fits all”.
Bevel also only produces a relatively limited quantity of frames, so customers are assured a distinctive pair of glasses.
The collection is only sold through authorized, independent leading, (and might I add - awesome), opticians - like those at Frameworks Eyewear. So, come on in - we’d love for you to see the world at the level that is Bevel eyewear.
Web Accessed: 06 June 2020